Whether you’re looking to rebrand yourself or just in the middle of a selling slump, there’s never a bad time to refresh your Poshmark page. The app is all about communicating and keeping your listings current. The more you share and update, the more people see the items on your page. If you’re thinking that it’s time to freshen things up, there are plenty of options. While you don’t have to do them all at the same time, or at all for that matter, there are simple tweaks that pay off.
After the seemingly-longer-than-ever year that was 2020, I decided I wanted to switch things up a bit on my Poshmark page for the new year. Simply put, I wanted to freshen up my page. While I didn’t want a full re-brand, I did want to send a different message to buyers about what I was selling. During quarantine, I accepted donations from friends and family and, well, pretty much listed anything that I could get my hands on. Don’t get me wrong, I am so appreciative of that. But with the new year, I wanted to hone in on a specific style and price point.
If you’re looking to do the same thing, or just refresh your Poshmark page, know that you don’t have to start from scratch. It can seem overwhelming at first, but I’m here to tell you that freshening up your page doesn’t mean deleting everything or throwing away all of your inventory and starting over. While you, of course, could do that, I decided to opt for a simper option. For me, giving my page a refresh meant deleting items that didn’t fit my style, taking new photos and rewriting some of my old listings.
The biggest piece of advice that I can give you is to not bite off more than you can chew. Would I have loved to take out all of my items and rephotograph them? Sure! Did I think that was worth all the time? No. Maybe it is for you, but if you’re looking for a simpler way to refresh your Poshmark page, I suggest with starting with these ideas below.
1. Update Your Photos
No, I don’t mean rephotograph all of your items. Like I said, that would take a lot of time that not everyone has. Instead, trying adding a new filter or making your own. Personally, I dropped the filters this year and instead just lightened up my photos. I edit the first photo in the feed and then leave all the others unedited. This helps the color stay true and saves me more time, since I don’t have to answer questions about the true color of the items.
Another great way is to integrate some different photo styles into your feed. Maybe you normally do flatlays. Try taking some try-on pics instead. Or maybe you do plain flatlays and want to add a new background or layer different accessories onto your items. Contrary to popular belief, there is no “better” way to take photos. You need to listen to the items and have some fun with it. Not all of the photos on your feed have to look the same. Try some new styles and integrate as you go.
2. Change Your Prices
I do not, I repeat, DO NOT mean lower your prices. In fact, I mean the exact opposite. A great way to fresh your Poshmark page is to actually up your prices. I went through and upped all of my prices this year. I did it for a few reasons. The first is, believe it or not, that higher prices actually attract more buyers. If you go to a page and you see all items at $10, you most likely associate that with “cheap.” By upping your prices, you can attract the right buyers. The people that really, truly want to own what you have. You’ll find yourself getting less low-ball offers and actually making more on each sale, even if you offer to likers.
Another reason is that it gives the buyer incentive to “like” the item. Why do people like items? To bookmark it for later and/or to see if the price goes down. Which, in my case, is always true as I love to send offers to likers. If your price is higher, you can offer a lower (but still higher than you hope to get) price to people who have liked the item. They get a lower price and you still get more than your bottom line. Everyone wins.
3. Rewrite Your Listings
Relisting items is a popular thing to do now that it’s so easy. But I’d argue that rewriting your listings is even more important. If an item has been sitting on your page for a while, it could be because of how it’s written. Instead of just relisting your item, try changing the title or adding more detail to the post. The wording of posts is just as important as the photos and spending more time on them will no-doubt pay off.
People also don’t tend to realize that the post gets reshared every time that you edit it. While this isn’t the same as fully relisting it, it will show up on the feed again. The perk of editing instead of relisting is that you get to keep all of those interested likers. When you relist, you lose all of that. That’s why I almost always tweak the post before completely relisting.
4. Delete Your Listings
This is one of the most powerful things that you can do for your Poshmark page. Learning to let go of listings is just as important as knowing what to buy. If you want to freshen up your Poshmark page, consider getting rid of items that don’t belong. You know, the items that seem a little too cheap or aren’t getting a whole lot of attention. Consider it this way; if you wouldn’t want to buy the item, then neither would someone else. While it’s okay to list things at the beginning just to get the hang of things, eventually it’s better to have quality over quantity.
5. Reorder Your Items
If you do’t have much time to rebrand but still want to freshen things up, try reordering your listings instead. While I am a firm believe that there is no perfect way to order your listings, playing around with the order is never a bad thing. Maybe you’re listing everything by season right now or listing everything by a certain color. Instead, try switching things up a bit. You never know what works for you, or the people scrolling through your page, until you try it out.
The great thing about Poshmark is that you are in control. You control everything from your prices and items you list to the photos you take an how often you upload. There is no one perfect way to do any of it. Instead, it’s all about doing what works for you. When you do, the sales will follow. Play around with your listings and don’t take things to seriously.