One scroll through the Poshmark community on Instagram and you’ll be wanting to run out and buy stickers, wrapping, and fun bubble mailers to up your Poshmark packaging. But, before you do that, hear me out. You don’t need to have fancy Poshmark packaging to be effective. In fact, there’s only one thing that you really need — marketing. Other than that, you can add as much or as little as you’d like.
There are SO many ways that people wrap their Poshmark packaging. I’ve seen people wrap with everything from just the item rolled up looking cute int he box to matching stickers and paper. There’s really no wrong or right way to ship out your Poshmark package. It’s all preference, but you shoud include some kind of marketing in each package.
Why is marketing important? I’m so glad that you asked. You need to remind the buyer who they ought from. All a person thinks when your package comes to the door is, “oh, my Poshmark order is here!” They don’t think about you as the individual seller — unless you make them. It’s your job to remind them who they bought from, what page, and how they can buy again.
The great news is that it’s simple and easy to do. All you need to include is something in the package with your information on it. There are as many ways to do that as there are Poshmark sellers out there. You don’t need to spend tons of money marketing yourself. Actually, you can do it at any price point.
I know that because that’s exactly what I’ve done. As my Poshmark business evolved, so did my packaging. Here are three ways to market yourself in your Poshmark packaging right now. Because no matter where you’re at in your Poshmark business, how much you want to spend, or how much time you want to put in, there’s a way for your to market yourself.
1. Write hand-written notes.
A hand-written note is a simple and effective way to market yourself in your Poshmark packaging. All you need is a pen and some paper to do it. When I first started my business, I grabbed some thick white paper from work, cut it into rectangles, and wrote a note to the seller on it. In fact, I still have some pieces of paper on hand, just in case I run out of the ones I use now.
If you’re going to go this route, make sure you’re putting your closet name and handle on the notes. I also like to add my Instagram handle, so people can follow my seller journey. It’s also nice to encourage them to connect with you or show you how they style the piece they just bought from you. Remember, Poshmark is all about connection.
2. Design your own business cards.
Before you give me an eye-roll and scroll past this one, hear me out. There is a simple and dare-I-say free way to do this. All you have to do is get a little creative. I used to make my own business cards on an app called Canva. It’s free to use and there are even free presets that are there to help you out. Make some, print a few while you’re at work, and you have yourself some fancy-looking marketing tools for free.
3. Invest in personal postcards.
If you’re looking to up-level your game a little bit more, try the postcard route. I recently made the switch from business cards to postcards and my Poshmark packaging got so much easier. This tactic is a combination of the hand-written note and business card. It eliminates time when your packaging and still connects you to the buyer.
For example, mine have my face on the front so the buyer can see who they bought from. There’s also a big “thank you” on the front to make the message clear. The back of the card has my information and a little note to the buyer. The point is to remind them who they bought from and come back for more.
Like I mentioned before, there is no right or wrong way to market yourself. Experiment a little bit and see what works for you. What does the marketing in your Poshmark package look like? Drop a comment below and give people some ideas for their own!