The world has shifted. While the words inclusive and ally are not new to the world, they hold more weight than ever. Injustices in the world cannot be ignored and people are forced to take a deep look at themselves, their values, and what they stand for. The same goes for businesses, and that includes your Poshmark business. If you haven’t already been making your Poshmark business more inclusive, consider this your wake up call. It’s time to make your platform mean something.
This isn’t a “make yourself feel better” post. These five ways to make your page more inclusive are not the end. For some of you, they will be the beginning. Or maybe it’s the push you needed to actually think about your business and what you stand for. You won’t get a certificate of inclusivity once you do these things, and you can do them once and think that this is enough.
Becoming an inclusive business means thinking about how to be inclusive every single day, in every single choice you make. That might seem like a lot, but that’s the weight that comes with owning a small business. Yes, your Poshmark page is a small business. Now, you could go on and keep doing things the way that you’ve done them forever. No one will not buy from you. But wouldn’t it feel great to get everyone in on the party? To know that you’re doing everything in your power to make people feel at home in your little corner of the internet? I think so too.
You make the rules of your business. That means that you could easily ignore everything that I’m about to tell you. You could also choose to take one or two of them with you into your business plan. The choice is yours. I am by no means an expert on inclusivity, but I am learning and growing. These are the ways that I’m trying to make my Poshmark business more inclusive, and I encourage you to explore the ways that you can as well.
Remember, this is your Poshmark business and you make the rules. Make them mean something.
1. Broaden your Poshmark community and listen.
Do you only follow white Poshers? Or maybe just females? I did at one point. Until I took a deep dive into the accounts that I followed on Instagram and Poshmark, I had no idea that I was only viewing the advice and listings of white female Poshers. I’m not proud of that, but I finally opened my eyes and became aware. I’ve made it a point to make my feed more diverse and support all different genders and races of Poshers going forward.
If you only follow and learn from people that look like you, you won’t ever expand your way of thinking. It will be impossible to see the world through someone else’s eyes because you’ve never seen their eyes. I challenge you to notice who you’re sharing and what perspectives you might be missing. Then listen to what they have to say.
2. Stock all sizes (or at least more than you have now).
This has been a big goal for me this year, personally. I realized when I had my first sale that there weren’t a ton of sizes for people to choose from. Since then, I have made it my goal to do better at stocking more sizes. I look through different size sections at the thrift shop and browse all sizes when I source through ThredUp. Stocking more sizes is something that I actively do now every time I source.
If you’re just starting out your Poshmark page, you might just be selling from your own closet. That’s totally fine! But as you start to grow your business and source elsewhere, have inclusivity be in the front of your mind. It won’t happen overnight, but it won’t happen at all if you don’t actively think about it.
3. Offer deals and sales.
Now, I’m not saying to just give your clothes away. I do want you to make a profit on your Poshmark business. But that doesn’t mean that you need to be so exclusive that you leave people out. Poshmark is about finding a great deal. It’s about getting excited to get that outfit in the mail and give it a new life. Don’t become so focussed on making the most profit that you forget about the people that you’re selling to.
4. Consider donating from your Poshmark earnings.
Before you roll your eyes here, the operative word is consider. You might not be in the position to give 10% or 15% of your earnings away. I’m not saying that you have to. But could you give $10 a month? Or $20 twice a year? You make the rules of your Poshmark and make your own rules. Heck, donating could also mean giving some of the clothes that aren’t selling for you to a local homeless shelter. Like I said, you make the rules for what feels right in your business.
5. Use your platform to speak out for what you believe.
The worst thing that you could do right now is nothing. I’ve seen some business carry on as usual, likely because they don’t want to say or do the wrong thing. Well, my friend, that’s a cop out. Say something, anything. Find a cause that you can’t not talk about and scream it from the rooftops.
People are buying from you. They are giving you their hard-earned money and they likely want to know what kind of person they are giving that money to. Let them see you and hear you and want to throw their money at you because you are their person.
Like I said before, I am not an expert in inclusivity. But I am holding myself accountable for learning and growing every single day. I hope you’ll join me.