Poshmark is set up so that you are in control of your feed. The online clothing-selling app is like a tiny little virtual boutique that you control. Just that aspect alone excites me so much, as a clothing lover. You choose everything from the price to the images. While it’s exciting to have that much control, it also puts the “hustle” in the Poshmark side hustle. You have to work for what you earn.
When it comes to a side hustle, I work hard to make it the best that it can be. So, naturally, I reached out to the CEO of Poshmark Manish Chandra to pick his brain on what brings success with the app. I asked him about everything from secondhand fashion to what makes a great Poshmark closet.
“From day one, our mission has been to make shopping simple and fun by connecting people around a shared love of fashion, while empowering entrepreneurs to become the next generation of retailers,” Chandra says about the app.
He also had some pretty great tips on how to be the best Posher that you can be. According to Chandra, there are three tips for making Poshmark a side hustle. It’s all about knowing the app and knowing what people want.
1. “Don’t rush.”
It can be exciting to choose the clothing that you want to sell and throw it online, in hopes of making some extra cash. But in order to be an effective Posher, you need to take your time choosing items and making sure they look great.
“It’s important to take time while creating a listing,” Chandra says. Creating a unique photo set-up, finding the right lighting and adding in a detailed description will help shoppers make a quick sale.”
Personally, I like to think of it as only uploading what I would want to see. While it is a pain in the butt to make sure the photos are clear, aesthetically pleasing, and shows details of everything, it is always worth it.
2. “Check out our Brand Spotlight.”
This feature is new to the app. Each week, there is a new best-selling brand spotlighted on the homepage. Chandra didn’t explain exactly how the specific brands are chosen, but I can attest to how important the section is. The brand spotlight is one of the main groups that I click on whenever I’m on the app. So if you can get your listings into this group, then you’ll have lots of sale success. It’s also a great way to find new Poshmark closets.
According to Chandra, some of the top selling brands are Nike, Lululemon, Michael Kors, Kate Spade, J. Crew, and Tory Burch. While you can list anything that your little heart desires, it’s good to keep these brands on your radar, if you’re really looking to build a side hustle.
3. “Be yourself and spread the love.”
Poshmark is first and foremost a social media app, believe it or not. The app was created for people to communicate and connect with people in the community. Even actually selling the clothes comes second. That means the algorithm is similar to Instagram, in that you need to get likes, comments, and shares to get noticed.
“We built this platform to allow shoppers all over the country to connect, learn and have fun, so engage with your fellow Poshers just as you would on social media — spread the love by liking and sharing their listings, and they’ll do the same,” Chandra says.
If you’re good at Instagram, there’s a good chance that you’ll be good at Poshmark too. Of course, the app is set up so that anyone can do it. But if you want it to be a side hustle, you’re going to have to work for it.
Just like anything else, hard work and support go a long way with this side hustle. If there’s anything better than getting money for your clothes, it’s knowing that someone will give a new life to something you were going to throw away. Fashion lovers, rejoice because there’s a method to the madness.